Eaton is a global technology leader in power management solutions that make electrical, hydraulic and mechanical power operate more efficiently, safely and sustainably.

We wish we could claim credit for the Eaton logo but we can’t—it was designed by Lippincott & Margulies in 1971. Yet our team has been responsible for much of the Eaton visual brand since the turn of the century. We created the ingredients—typeface, color palette, templates—and have supported initiatives related to brand strategy and guidelines as well as executions such as employee communications and building signage.